Page 339 - Tabela Iberex
P. 339

How ideas take shape










































               T         he idea  of enclosing a thin graphit e lead  in a   tion of the Graf von




                         he idea of enclosing a thin graphite lead in a
                                                                 With the introduc-
                       wooden casing is several hundred years old. How-
                       wooden casing is several hundred years old. How-
                       ever, in 1839, Baron Lothar von Faber took over
                       ever, in 1839, Baron Lothar von Faber took over
                                                              it  was important  to my father Anton  Wolfgang  von Faber-
               our family firm founded in 1761 and turned the pencil into a   Faber-Castell brand,
                         rm founded in 1761 and turned the pencil into a

               our family fi
               true high-quality product – and the world’s first brand-name   Castell to rediscover products from the past and to reinvent

               writing instrument.                            them for the present featuring timeless design and modern
                  He laid down the standards for length, diameter and hard-  technology.
               ness, which still apply to this day, and created a series of fas-  It is my aim to further drive and expand this idea. In addi-
               cinating products, which continue to set an example of sim-  tion to extraordinary writing instruments that are truly unique
               plicity and timeless design.                   thanks to masterly craftsmanship and the use of natural ma-
                  The  Faber-Castell  company, owing its name  to Lothar   terials, the Graf von Faber-Castell Collection also includes
               von  Faber’s  granddaughter Ottilie marrying  Alexander zu   exquisite leather and desk accessories today.
               Castell-Rüdenhausen,  is not only the oldest,  but also the
               world’s most prominent manufacturer of wood-cased graph-
               ite and colour pencils.  In the course of the company’s history
               of more than 255 years, Faber-Castell has developed a whole
               range of exceptional products.





                                                                                                         - 3 -
   334   335   336   337   338   339   340   341   342   343   344